At the beginning of 2007, Ingo Devices began our commercial activity in the consumer electronics sector based on the strategic and entrepreneurial vision of a group of professionals with extensive experience in the sector. We have covered an important niche in the market that was – until now – untapped: licensed electronic products. In our first year, Ingo Devices, a 100% social capital company, has become a leader in the sector due to the acquisition of such prestigious licences as Hello Kitty, Agatha Ruiz de la Prada, Tweety, Shin Chan, Batman, FC Barcelona and Real Madrid that, together with the quality offered by our products, secure our place as number one in the licensed digital leisure sector.
Ingo Devices has geared up for the peak of our international expansion in the year 2009. For this, various strategic plans were carried out throughout 2008, such as the acquisition of new licenses and opening offices in China and Portugal, a true testament to the company’s rapid growth.
At the new office in China, located in the financial district of Futian in the city of Shenzhen, special emphasis is placed on sourcing in order to strengthen the licensing offer as a key element of our differentiation strategy. The company’s presence in China makes greater quality control for the product possible, as well as serving to boost production and streamline processes. It also allows us to establish exclusive relationships with our clients, as we can adapt to their needs by manufacturing any type of customised mould.
For its part, the Portuguese centre manages the entire market in Portugal, emphasising the company’s own brand and the Portuguese licenses in our portfolio.
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